کتاب Principles and techniques of marketing‌‫

“Principles and Techniques of Marketing” written by Aydin Rashidi, allows you to help your organization, by presenting the fundamental issues in marketing, something like: Marketing management concepts, different types of market and marketing environment, market segmentation and targeting, and positioning in the market, purchaser behavior and decision-making model, demand measuring and sales forecast, business objectives and marketing organization, the method of marketing decisions, marketing research, general marketing plan and Insurance marketing, marketing system and a variety of marketing models, creativity in marketing management, and marketing mixes.